Search Engine Marketing Using Inbound Marketing

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Search Engine Marketing Using Inbound Marketing
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Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a digital marketing strategy that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. This is typically done through pay-per-click (PPC) advertising, which allows businesses to bid on keywords related to their products or services and have their ads appear at the top of SERPs when those keywords are searched for. Other forms of SEM include display advertising, remarketing, and video advertising. The goal of SEM is to drive more traffic to a website and ultimately increase conversions and sales.

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SEARCH ENGINE MARKETING

Increased Visibility

SEM allows businesses to increase their visibility in search engine results pages, which can lead to more website traffic and ultimately more sales or conversions.

SEARCH ENGINE MARKETING

Targeted Advertising

EM allows businesses to target specific audiences, keywords, and demographics, which helps to reach their target market more effectively.

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About Headshot Example 42
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SEARCH ENGINE MARKETING

Measurable Results

SEM campaigns can be tracked in real-time, which allows businesses to see how their campaigns are performing and make adjustments for maximum ROI.

SEARCH ENGINE MARKETING

Cost-Effective

SEM can be a cost-effective form of advertising as businesses only pay when someone clicks on their ad, making it an efficient way to reach a large audience.

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About Headshot Example 37
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About Headshot Example 44
SEARCH ENGINE MARKETING

Flexibility

SEM allows businesses to run multiple campaigns at the same time, making it easy to test different strategies and see which ones are most effective. It also allows businesses to change or stop a campaign on the go if they don't see the desired results.

Our Proven Process

STEP 1

Wireframing

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STEP 2

Design

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STEP 3

Development

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STEP 4

QA Testing

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STEP 5

Launch!

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